California Family
Fitness
“Join the Family”
Website

As 24 Hour Fitness, Gold’s Gyms, Curves, Bally’s and every other small gym in the region pushes hard to gain membership ground amidst this recession; it became obvious that CFF needed to take credit for much more.

Online, where our targets were doing research, we reinvented their entire web presence to push both their family atmosphere as well as the extreme diversity in classes, programs, training and alternative forms of exercise they offered.